Tuesday, November 8, 2011

Sown. Reaped.

I woke up this morning to an astounding video posted by my friend Danielle of It Starts With Me on Facebook. This is a canal in the vicinity of Naples, Italy, after recent storms/floods. Take the minute to watch it. And please share.

It's all plastic. Wrap, cartons, jugs, packing, foam, bags.

It's horrifying, but not unexpected. Merely the inevitable result of a plastic, throwaway world. Seriously, how is any other outcome possible? We wonder why plastic is now in all five major oceanic gyres of the world, or why there are no pristine beaches left anywhere on the planet.

Don't be told by the plastic industry that "plastic doesn't litter, people do." Every mudslide, hurricane, tsunami, and other natural disaster in the world proves the bald-faced lie of that statement. Lives & livelihoods wrecked in the moment. Far-flung ecosystems wrecked for decades or centuries afterward.

Change the game.


  1. Shocking video. We have our work cut out for us.
    Thanks for checking out my blog. It is great to see so many people putting their heart and soul into doing the best they can to make a difference in the mess.
    Were you at the Cocoa Beach beachcomber symposium?